Hospitality Advisory
Feasibility studies, competitive analysis, project positioning, financial modelling, ROI analysis, brand selection, asset management, and valuation support.
Consulting Advisor Profile
Stacey ZHU
Hospitality Advisory | Entrepreneurship | Brand Growth
Hospitality consultant with a founder's edge. HVS-trained across 13 complete consulting mandates (20+ projects in APAC); complemented by serial entrepreneurship — building two consumer brands from zero to P&L ownership. Brings advisory rigor and ground-level commercial judgement to positioning, feasibility and launch decisions across hospitality, retail and brand growth.
Core Strengths
What I bring into advisory work
Commercial Launch
Space planning, customer journey design, procurement, pricing, inventory management, retail operations, and commercial SOPs.
Brand & Growth
Zero-to-one brand building, social content strategy, event planning, influencer marketing, paid and organic growth, and sentiment insight.
Education
Academic foundation in hospitality
Ecole Hôtelière de Lausanne
Bachelor of Science (Hons.) in International Hospitality Management
Jinan University
English Language and Literature
Selected Impact
Proof points across advisory and operation
Experience
Advisory discipline with operator context
Led full-cycle hospitality consulting advisory across APAC for developers, institutional investors and government clients — from market research and financial feasibility through to brand selection, asset management and valuation for exit.
- Led 13 complete consulting mandates (20+ projects across APAC), spanning hotels, serviced apartments, mixed-use developments and large-scale tourism destinations — all delivered on time and within scope.
- Led market research and data analysis — site visits, competitive benchmarking and market interviews — to shape positioning strategies, use-mix recommendations, brand direction and investment feasibility reports.
- Built end-to-end financial models for complex multi-use programmes from scratch, covering revenue projections, cost modelling, ROI analysis and sensitivity assessments.
- Advised clients on brand screening, owner-operator negotiations and asset value enhancement, translating project positioning into commercial strategy.
- Provided asset management advisory across use-mix restructuring, repositioning strategy and management contract assessments; participated in hotel asset valuation.
- Drove BD and client development, converting 5 developer clients and establishing 1 strategic partnership — generating RMB 5M+ in total contract value.
- Authored industry research reports, including one syndicated by 4 domestic and international trade media outlets with 10k+ readers; built the team's onboarding framework and managed a team of 6.
Selected Project Briefs
Representative HVS advisory work
Founded Shenzhen's first zero-waste lifestyle retail concept from scratch; owning business validation, brand positioning, spatial design, supply chain, store SOPs, P&L and content, and took it from idea to open doors in under 2 months.
- Built a 200+ SKU product range; developed and managed 100+ supplier relationships, establishing procurement, pricing, inventory, merchandising, SKU optimization and repurchase management systems.
- Developed brand visuals and content strategy; planned and executed brand content online and offline marketing, growing a community of approximately 400 members.
- Received totaling RMB 3.5M offer in investment interest from 3 individual investors; received 20+ franchise/partnership inquiries and 10+ invitations from well-known commercial and retail properties nationwide.
- Owned full store P&L — managing cost structure, conversion optimization and repurchase economics; building a ground-level data set directly applicable to use-mix planning and operational feasibility in hospitality and commercial real estate mandates.
Built a cross-border ecommerce store from zero to one, spanning product development, supply chain, website setup, brand building, content marketing, customer service, and B2B development.
- Managed product listing, inventory, QC, logistics, fulfilment, and customer feedback loops.
- Grew traffic by approximately 35% through SEO, organic and paid social, email, and creators.
- Expanded wholesale channels with clients in Hong Kong and Belize.
Supported overseas social media strategy across Facebook, Instagram, X/Twitter, YouTube, and TikTok, with work spanning launch planning, KOL collaboration, and consumer insight.
- Developed global platform strategy and operational roadmaps for product launch phases.
- Coordinated content execution across 7 overseas markets with local teams.
- Supported 100+ high-quality posts and contributed to a 33% visibility increase.
Supported design development and F&B concept planning for pipeline hotels, including brand standard review, concept development, reference database build-out, and drawing audits.
- Completed F&B concept briefs for 12 pipeline hotels.
- Systematized 30+ Marriott brand standards for design drawing audits.
- Organized 3,998 reference files into 147 folders for internal design use.
More
Tools, languages, certifications, and interests
Tools
Excel, Word, PowerPoint, Outlook, Teams, Notion, Obsidian, Photoshop, Canva, DaVinci Resolve, CapCut, Claude, Codex, Gemini, Lovable, Higgsfield.
Languages
Mandarin and Cantonese native. English fluent written and spoken. French B2.
Certifications
Alpha Sigma Gamma awarded by American Real Estate Society. Google Digital Marketing & E-commerce Professional Certificate.
Interests
Strength training, outdoors, music, and AI technology.